The short answer is increasing the marketing effectiveness for small business!

And, that means…enabling the small business owner to step back and communicate with customers and prospects in a way they want, using the language they understand and giving them what they want.

The core of marketing is understanding the market and tracking that understanding. Yes, there are other elements like how to

• How to build a list of prospects
• How to make sure you come up in the google searches
• How to integrate all the elements so it saves you time
• How to use social media
• How to automate your marketing
• How to use the internet to get sales

The list seems endless - really because marketing is such a big subject.

Our approach is to provide you with the information, skills and learning for you to be able to master the complexities of marketing so you increase your results.

To help, the Marketing Iceberg System was created to ensure the steps taken were in an order that delivered.

All Marketing fits to the iceberg – only a small amount of any marketing activity is exposed. If that’s all that’s being done then the iceberg will become lopsided.

The emphasis of all the programmes and one off sessions is to use the information you have about your prospects and customers in your marketing promotions. Making sure you know about your market and how to set up simple systems to continually gather information is a topic that is often neglected because it seems obvious yet the tools aren’t always so.

What’s more because we concentrate on supporting service based businesses, you can be sure that the approaches offered are those that have been tried and tested on our own business.

You get marketing in chunks using plain language. There’s no place for jargon!

If you want to be the leader in your field, then you are in the right place.

With 30 years marketing experience, 20 of which in the small business environment, Karen brings a wealth of knowledge, skills and understanding to the business owner. Her marketing career started with Tate & Lyle before moving to the Brewers, Courage. Having a grounding in fast moving food items gave Karen an understanding in developing brand awareness, a brand following and how sales promotions can bring forward sales.

Karen moved from food to IT working with Zellweger, a privately owned Swiss company and then British Telecom (BT). It was a jump and seems even more so now! The move to IT opened up so many opportunities. It showed that you have to move fast in technology – faster than food! At the time, BT was an innovative company that invested in developing new technology. Being in the new ventures area within BT, Karen was exposed to the fore-runners of broadband, the web and ICT.

Small Business is Different!

Karen then spent much of the past 20 years working within the small business environment. Supporting small business is not just about the budgets, it is also about the sort of campaigns, the reach and the objectives of the business owners. Small business marketing can be more personal – something, large firms struggle to deliver.

Networking Model

In the mid-nineties, Karen developed a networking model for small business to grow their business through alliances and sales. This still operates and comes into its own with the emerging power of marketing through social media.  She successfully created three businesses from scratch resulting in one sold that the other two morphed into other activities.

Paper Credentials

Apart from the experience, Karen also has:

• Masters Degree in Marketing
• Diploma in Marketing
• Post Graduate Certificate Higher Education in Teaching
• First Degree in Mathematics

She is committed to continual professional development with vocational courses including various internet marketing programmes that have been available over the past three years.

Karen's Style

Karen has a no-nonsense style. She tells it as it is and you wouldn't want it any different. You are buying knowledge, expertise and experience! You are directed to the steps that will bring the most impact. You get an injection of positive energy into your business. You get her commitment. You get value for money.

Contact us and talk about how we may be able to help you accelerate the growth of your business.