The Marketing Iceberg System has been developed from our own practice. It's been tested by coaches, therapists and trainers who all reported huge changes in the way they market their services. Take a moment to imagine having prospects knocking on your door asking for your products and services - That's what's possible with the programme.

Imagine prospects flocking to your website ..eagerly taking what you offer

Imagine having the freedom to live the life of your dreams

Well, it is possible and the Business Builder programme gives you the know how and skills to transform your marketing

You are taken step by step ...making sure your foundations are solid so all the activity above the line realises the results you want.

Mark Forster, coach and author of the best selling “Do It Tomorrow and Other Secrets of Time Management”, reviewed the programme last year:

Karen has produced a very comprehensive manual and anyone who reads it, works through the exercises and puts it into practice can hardly fail to make a big difference to their business.

When times are difficult, it is important not only to put more effort into marketing but to do so in a systematic manner. This is the way to produce results, and Karen's advice spells out exactly how to do that.

What you get
The Business Builder programme is modular and you start at the base of the Iceberg developing your business from the base up. This approach gives you a stable base. All too often, we are in a rush to bring in business that we skip over the very activities that makes our efforts effective. Well, not any more!

Each module contains a manual taking you step by step through building your business. There are workbooks to record your thinking and plans as well as CDs containing videos and presentations.

What the Business Builder Programme does you?

• You learn how to market your business by offering the products and
  services your market wants
• You become a leader in your field attracting new clients, new business opportunities and new people with whom to work
• You focus on the opportunities for growing your business
• You realise your dreams
• You have fun!

Module 1 – Translate your Passion into a Business
Eight activities taking you on journey from now to where you want to be  gaining clarity on what you want, your passion and how it can be realised choosing from 35 different products and 28 promotion systems.

How often does our head rule?

Well, in this module, you have a guided meditation to visualise your future. Your inner self  doesn’t have blocks so this can be a real revelation to creating the business you dream.

There is a CD on “How consumers Buy” where you have practical examples in a  coaching context.

Module 1 is about you, about what you bring to the business, about what you want to do and what is holding you back. The focus is on taking steps on what you can do rather than concentrating on what is missing. Success comes from action.

Where Module 1 is about you, Module 2 is about your market.

Module 2 – Identify your Perfect Market
This module delivers different ways to learn whether there is a market and how it defines itself. You are taken step by step to identify what your market wants and what they are buying now! You are also taken through how to find out first hand the language they use and what are their hot spots now.

Module 3 is about marrying what your market wants with what you can deliver!

Module 3 – Creating Products the Market Wants
Using the information from the earlier modules, you construct your own marketing funnel and prepare the products. The emphasis is on publishing products such as e-books, audio, workbooks, and video. These are the basics for creating a complete range of programmes and products.    

Having products does four things for you! You reach people who may not want coaching now. You have an new income stream. Your market can experience you. You also build credibility in the market. All helpful for customers to become clients and raving fans!

What's more - you get the new module on Making the Most of Your Web Presence to ensure you put into practice all that you have learned in Modules One to Three. Much of the content incorporates what works for various sources and the successes of Have More Clients over the past months. This will be available as a download from May 2009.

How is this different to Product Creator?

Product Creator is focused on testing your ideas and creating a free or entry level product. Business Builder creates the foundations for you to grow your business. With this programme, you have updates on material relating to Social Networking, defining your web presence which is not covered elsewhere.

The Business Builder Programme comes in two levels

Home Study Course                                                                              £508 plus VAT

You have all the material delivered to your door and you are able to work at your own pace at any time of the year. You have email support available.  You can have all the modules, workbooks, CDs etc over 220 pages in all.

I've bought home study courses, started them and then life gets in the way. WIth this course, you can send in your workbooks for comments. Knowing that helps you to stay on track and work through the activities. In effect, you have a marketing mentor by your side.

Mentoring Programme   **only available October 2010 ** 

You have each module delivered to your door on a monthly basis.   You share, learn and support other coaches on the programme through a closed forum. You have the monthly calls and access to your own marketing mentor.    

Here is what Louise Green of TheExpatCoach.com wrote in December 2008,

I have been on the business builder program for 4 months. I started with little if no real marketing knowledge or experience. Not many clients, no enquiries and no idea where to go next.

The program has taken me through the process from deciding on a niche, researching my market and creating products that the market actually wants. Now I have a clear business plan, am almost ready to launch my first product and understand what the market wants.

I would not be where I am without this program, and optimistic about a very prosperous 2009. Karens approach is direct, and honest. She is 100% behind me, she not only coaches but provides relevant and perfect guidance when I need it."

Louise has since attended the Emigrate 2 Exhibition with two starter products - made sales and has leads for the more bespoke services incorporating coaching.

Here are the differences between the two versions

	Home Study	Mentoring Programme
Manuals
Workbooks
CDs
Email Support
Group Forum
Group Calls
Personal Mentor
Start	Anytime	October only
Payment Plan
Cost	£508*	£1104*
Pay	as a one off payment	one off payment
Plan	Three monthly payments of £169*	Four monthly payments of £276*

* Plus VAT
There is an additional packing and shipping cost of £11.00

If you get the programme and feel that it can't help you, then return the material and
you can have your money back - No Quibble! No fuss!