Have More Clients
It’s no longer enough to ‘talk the talk’
Now, it’s about ‘walking the talk’ and for some businesses that is easy. For others, it requires a process of realignment and adaption.
People work better, are more creative when they are happy. That’s the start for Having More Clients. Aligning your business with the market becomes easier. Building a community of clients also becomes easier. After all, we can all do with easier!
Coping with the increasing amount of social media channels can be daunting.
Coping with customers walking away even though you are on all the big sites is, well, frustrating.
There’s been a change in marketing over the past few years away from traditional messages and media to providing content, informing and engaging the hearts and minds of your customer or client.
There are some organisations who have achieved that, for example, Coca-Cola and Nike. Others have struggled to respond to customer comments which led them into a bigger problem.
The new market, the Connected Generation, is completely new
There are no age demographics
There are no geo-demographics bias
They don’t like sales messages
They don’t click on banner advertisements
They consider their opinions important
They learn from friends about brands and products
They share their experiences with their friends
Connected Generation includes those people from the Baby Boomers, Genreation X and now the Generation Y
The Connected Generation is expected to be 75% of the workforce by 2025
For some businesses, they may have 10 years to prepare; others may only have 2 years
We have experience of the Connected Generation. We bring this to our clients along ways of making change and adaption fun.